How to Effectively Brand Yourself -- Regardless of Your Budget

A brand isn't something only large, well-known companies have. It is a necessity for any person or business -- from freelancers to international e-commerce sites -- to establish themselves as an authority in their industry. A brand is not just a logo; it's a reputation. It's a way to attract and communicate with your audience. Because people are often exposed to your brand before actually interacting or doing business with you, it also acts as a way of setting expectations. To effectively brand ...